Madison’s #1 choice for assistance with Medicare and Affordable Care Act plans.

Purchase Medicare, Individual & Family Coverage, and Employer Group Plans. Services Free of Charge.

We’ve reimagined the experience of buying health insurance.

No stuffy corporate offices — just a friendly and relaxed environment. Here, you’ll be assisted by experienced advisors dedicated to helping you find the right coverage for you, your family, or your employees.

Plus, our services are 100% free of charge.

WE’VE CONDUCTED OVER

25,000

insurance
consultations

Why Choose The Health Insurance Store?

Personalized Guidance

We consider ourselves advisors — not salespeople. We truly care about our customers, and we’ll give you advice based on your health needs and budget. We’re a zero-pressure environment.

Services Free of Charge

You’ll pay us nothing for our services. Instead, our partner insurance companies will pay us for the service we provide you.

Lowest Rate Guaranteed

When you purchase an insurance plan at The Health Insurance Store, you’ll pay the lowest rate available for that plan. We don’t include any additional fees.

50+ Plans Available

We simplify insurance without limiting your options. We offer over 50 plans from local HMOs and national carriers.

Ongoing Support

Our work doesn’t end when you leave our store. We’ll provide ongoing support and service during the life of your policy.

#1 Partner Agency

We’re a community leader. When it comes to Medicare and Individual & Family plans, we’re a leading partner for locally based, trusted insurance companies like Dean, Quartz, GHC and WPS.

“Aaron was certainly knowledgeable, but equally important was his patience and courtesy in walking me through the options. He found a great medicare plan for me and I couldn’t be happier. We are fortunate to have this business here in town.”

Bill S: Mount Horeb, WI

“They have helped me navigate the tricky waters of health insurance for years. They are wonderful!”

Jamie S: Dane, WI

“Great place to get advice on insurance options. Melissa walks you through available plans and pricing, making it less complicated and understandable.”

Michelle S: Middleton, WI

We Work With Trusted Local & National Companies

Plus many other national insurance carriers.

Medicare Required Disclaimer: We don’t offer every plan available in your area. Currently, we represent six insurance companies which offer 40 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.